Popularity in today’s WNBA goes far beyond statistics, involving sales figures of jerseys, All-Star voters’ numbers, and overall culture penetration.

Some players break records in terms of merchandise, those who dominate online discussions about the game, and finally, those who succeed in both aspects. Below you can find the list of the ten most popular names in the league right now.

Who Are the WNBA's Biggest Stars Right Now

Caitlin Clark (Indiana Fever): Caitlin Clark has no equal when it comes to her commercial power. The jersey number 22 worn by Caitlin Clark is second only to Stephen Curry among all basketball merchandise in the U.S., ahead of LeBron James and all other players in the WNBA.

Paige Bueckers (Dallas Wings): Paige Bueckers received the highest number of fan votes (1,045,051) of any player for the 2026 All-Star Game. This player deserves her high rating, averaging 20.2 points and 6.0 assists per game.

A'ja Wilson (Las Vegas Aces): Considered by many to be the greatest player in the world, Wilson combines several MVP honors with an appealing personality. She is scoring 25.7 points per game and grabbing 9.4 rebounds per game in 2026.

Angel Reese (Atlanta Dream): With her transfer to Atlanta, she got a lot more attention because of her fashion sense. She leads the league in rebounding with 11.8 rebounds per game.

Sabrina Ionescu (New York Liberty): From going viral in three-point shooting competitions to having a Nike shoe line named after her, she remains in the headlines despite only scoring 10.3 points per game due to injuries.

Kelsey Plum (Los Angeles Sparks): Plum’s transfer to the LA club put her scoring ability and strong character right into a big media market. She was averaging 23.9 points per game before an injury to her leg.

Breanna Stewart (New York Liberty): The reason for Stewart’s inclusion in this list is due to her consistent performance instead of just hype. The eight-time All-Star player averages 20.1 points and 8.5 rebounds per game.

Aliyah Boston (Indiana Fever): Boston has an advantage playing beside Clark and creating her own media persona. Boston is currently scoring 17.0 points and grabbing 8.6 rebounds per game over 18 games played.

Olivia Miles (Minnesota Lynx): This rookie has won over fans' hearts immediately, having scored 18.7 points and dishing 5.7 assists per game. Olivia Miles is a -2000 favorite for the Rookie of the Year award.

Kate Martin (Los Angeles Sparks): Currently performing for the Los Angeles team instead of the Las Vegas squad, Martin is able to grasp tight control of jersey sales and viral internet moments even with modest statistics of 2.6 points per game in ten matches.

These are the ten names that represent how the cultural influence of the WNBA continues to grow beyond just stars.

Who do you think should be higher up on this list? Let us know in the comments below.

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Written by

Utsav Gupta

Edited by

Utsav Gupta